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*Based on real prices from thousands of Konnect You users.
Hamble is Southampton’s most popular area for home-movers, with 13.0% of people moving to the area choosing Hamble.
Konnect You analysed more than 1,000 Southampton moves to see where people are choosing to live. Hamble came out on top, followed by Sholing, Lordswood, Shirley and Hedge End.
The strongest growth is happening in more suburban areas, with Hedge End and Bishop’s Waltham seeing the biggest increases in demand.
| Rank | Location | House Price | Average Monthly Rent | Share of Home-Movers | Annual Change |
|---|---|---|---|---|---|
| 1 | Hamble | £414,608 | £1,310 | 13.0% | 15.9% |
| 2 | Sholing | £262,519 | £1,173 | 11.7% | -3.0% |
| 3 | Lordswood | £314,970 | £1,340 | 11.7% | 1.6% |
| 4 | Shirley | £287,937 | £1,367 | 11.3% | -4.5% |
| 5 | Hedge End | £357,764 | £1,411 | 11.1% | 49.4% |
| 6 | Bishop’s Waltham | £486,592 | £1,594 | 8.0% | 38.5% |
| 7 | Southampton City Centre | £250,813 | £1,299 | 7.0% | -37.3% |
| 8 | Totton | £370,539 | N/A | 6.8% | 2.7% |
| 9 | Bitterne | £275,397 | £1,106 | 6.7% | -5.1% |
| 10 | Hythe | £344,917 | N/A | 5.3% | -14.5% |
Data taken from Konnect You users, Rightmove and ONS.
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Hamble attracted the largest share of Southampton home-movers, with 13.0% choosing the area.
Its average house price is £414,608, making it one of the more expensive areas in the top 10. This suggests home-movers may be looking beyond price alone, with location, lifestyle, property type and space all likely to play a part.
Sholing and Lordswood followed closely, both attracting 11.7% of home-movers.
Hedge End saw the strongest growth, with home-mover demand rising by 49.4%.
Bishop’s Waltham also saw a sharp increase of 38.5%, while Hamble, Totton and Lordswood recorded smaller rises.
By contrast, Southampton City Centre saw the biggest fall, down 37.3%. It is the cheapest area to buy in the top 10, but it is also more urban and likely to have a higher share of flats and apartments.
Southampton home-movers appear to be favouring more suburban areas.
Hedge End is a clear example. Recent housing investment, including 81 new homes and a further 67 homes at Boorley Gateway, may have helped drive demand in the area.
This points to stronger interest in larger, more house-led locations around Southampton, rather than city-centre living alone.
For anyone planning a move in Southampton, the data shows why it is worth looking beyond the ranking. House prices, rent, property type, transport, local amenities and long-term affordability can all affect which area feels right.
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